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“I See Dead Branding!” Is Your Message Design Strategy Working For You?

“I See Dead Branding!” Is Your Message Design Strategy Working For You? thumbnail

_____ You might have a dead branding message if you find yourself talking at people instead of to them -- your mouth is moving but their ears aren't receiving the conversation. It's painful, costly, but fixable.  Let's start with a basic question. Well, if you're discussing features when your people want to hear about benefits (what's in it […] Read More

The Problem With Your Small Business Brand? Message Design Gone Wrong

The Problem With Your Small Business Brand? Message Design Gone Wrong thumbnail

Every personal and small business brand begins with a story. And effective marketing hinges on your ability to do three things with that story: discover the people who need and want to hear your story, design your message to share the core elements of your story regardless of time constraints, and deliver your story in […] Read More

Simple Message Design Lessons from 6 Top Global Brands. SAY it RIGHT!

Simple Message Design Lessons from 6 Top Global Brands. SAY it RIGHT! thumbnail

After looking at the Interbrand list of Top 100 Brands for 2012 six decisions stand out. They are the kind of moves you can make on any budget.  After all, message design always begins with your thinking. Let’s see how these six companies think and adapt their strategies to our personal and professional brands. Your […] Read More

Message Design That Goes Viral — Grind It Out Like Starbucks

Message Design That Goes Viral — Grind It Out Like Starbucks thumbnail

Just as thoughts of social networking often start — at least these days — with internet tools like Facebook, Twitter or Pinterest, the word viral tends to conjurer up images of some YouTube video or the latest trending tweet. In real life, there’s more to both words — social networking and viral. Many of us […] Read More