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Gritty Writer

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BMW’s Simple Message Design Strategy — Branding 101

BMW’s Simple Message Design Strategy — Branding 101 thumbnail

BMW is the #12 Global Brand for 2012. According to Interbrand one factor to their success is “BMW’s handling characteristics.” Said another way, that car is a fun and sassy ride. From the way it takes a curve to how it handles an accident, it’s a little machine built for the road. To take the […] Read More

Google Knows Message Design. Do You? — 2 Simple Lessons

Google Knows Message Design. Do You? — 2 Simple Lessons thumbnail

No matter how big you get or how much attention you garner, if you forget who you are and what you really do for people, then you’ll lose yourself and the power behind your brand. It’s true for artist. It’s also true for every business regardless of size. I remember how popular Michael Jordon was […] Read More

SEO 101: Website Marketing — Simple SEO Therapy for Writers and SMB

SEO 101: Website Marketing — Simple SEO Therapy for Writers and SMB thumbnail

In marketing your brand the options can overwhelm you — from which medium to use (television, radio, internet, print) to what message to share. And when you finally focus in on your website there’s a host of new considerations coming your way including, search engine ranking, search engine optimization (SEO) and your overall website marketing […] Read More