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Gritty Writer

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Effective Marketing Boils Down To 3 Core Values

Effective Marketing Boils Down To 3 Core Values thumbnail

After getting clear about you want to say, being consistent, relevant and everywhere are the natural next steps to effective marketing. If a marketing strategy that you’ve planned doesn’t line up with these three, then tweak it or drop it, but don’t just let it ride. Since your brand is shaped by your collective message, […] Read More

MARKETING BASICS: Baby Step Branding

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Marketing doesn’t always require a big budget. In fact, some of your most important decisions can cost a lot less than you might think. The key to effective, long-term, small-business branding (and that includes the writer and the artist) is baby steps. As Jules Bass writes and Kris Kringle states in the classic Christmas song […] Read More

Developing Your Marketing Mind-3 Decisions For Creative People in Business

Developing Your Marketing Mind-3 Decisions For Creative People in Business thumbnail

As a creative person in business it’s easy to loose yourself in the work —especially if you enjoy doing it. For me that’s writing. I can slip into a sense of timelessness while working on something that I’m passionate about. But what about the rest of it: the money management, the team management, and particularly […] Read More

Hobbies Don’t Need Marketing, Brands Do

Hobbies Don’t Need Marketing, Brands Do thumbnail

Company wide marketing doesn’t work if the internal communication doesn’t match what you tell the public. You can market an excellent message, but if the customer service and the product doesn’t live up to that message, then you have a problem. Effective and sustainable marketing flows from the inside out. Likewise, the conversation between you […] Read More

The Artist and The Message — 6 Steps To A Better Tagline

The Artist and The Message — 6 Steps To A Better Tagline thumbnail

The artist is a creative specialists. Whether he is one who paints pictures, writes books, designs patterns and spaces, or takes the stage — the professional artist is a message driven business owner. They care about their art and being true to what they’re trying to say through that work. They are an exciting group […] Read More