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Gritty Writer

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Marketing Innovation — Not Always Sexy, But Effective

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In business innovation is the word. It’s said so much that if it was a song, then the radio has given it too much airplay. Isn’t it time for something new? Well, maybe not. My issue is not with the concept of innovation, it’s with hearing the word more than seeing the results. Right now, […] Read More

GET CLEAR: Who Are You Serving? — Yourself or Your Clients

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It’s funny how we change the rules depending on which side of the counter we’re on. If we’re the shopper, then we want to hear a clear, succinct and engaging message from the sales team and the marketing materials. We like it short and sweet like “1000 songs in your pocket” from the early ipod […] Read More

It’s Not Sexy, It Just Works — Get To Your Core Marketing Message

It’s Not Sexy, It Just Works — Get To Your Core Marketing Message thumbnail

Success is different for everybody. Maybe you want to sell 1 million units of whatever you have or you want to win a specific award or get recognition in your industry or effectively balance your business and your family. You define your own success. To DeVon Franklin, Hollywood studio executive and author of Produced by […] Read More

Leaders Are Like Movie Directors

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There’s always a story to be told — in business and life.  And that core story should drive your marketing and your management. In fact, your well delivered message has the ability to endear and empower your team, as well as draw and inspire your audience. But there has to be a front (wo)man, a […] Read More

What Are You Saying? And What Kind Of Problem Is It Causing You?

What Are You Saying? And What Kind Of Problem Is It Causing You? thumbnail

Communication either builds or destroys teams. It’s also communication that connects or rejects your audience. And it’s your communication that keeps your mind clear and your heart focused on the big picture and the more important details. Ultimately, all business is driven by your ability to effectively communicate — there’s no way around this. Your […] Read More