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Marketing 101

The Secret Weapon To Finding Your Marketing Message

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Every superhero has powers. Some are more obvious than others. But when a situation becomes sticker than usual, the hero has another level to pull from. Well, if you have the guts to build your own brand, then you have a few hero qualities of your own. And you'll need one in particular. In True […] Read More

Does Your Marketing Message Have Legs?

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You can't deliver a story that you haven't designed. And you can't design a quality marketing message without quality research or experience. But when it finally is time to spread the word, to deliver your message, you don’t have to break the bank. You can start with a few savvy and fundamental options. Setting up your website […] Read More

Does Your Marketing Design Match Your Message?

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Once you understand your target audience, it's time to pay attention to design. And from a gritty writing perspective design always begins with the right set of words, but it doesn't end there. This is about taking the time to get your core content right which includes taglines, bios, press releases, headlines, and so on. In […] Read More

Do You Know Who Your Target Audience Really Is?

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Your people are the ones who need and want what you have. Knowing them, putting faces to their problems makes it easier to market your brand. At the end of the day, an effective message is really a conversation with your people. Not just your brand talking at your audience, but you speaking their language. If […] Read More

Marketing Your Book — Why Sweet And Sticky Is Good For Writers

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Like a masterpiece your marketing message and image should be engaging. You want to inspire your audience to remember your words, to desire what you have and to act on that desire. At the same time, your marketing should be measureable and tracked, like a science project. You want to know what works the best, […] Read More