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Marketing 101

5 Steps to Marketing Your Business With Better DIY Business Headshots

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Please don’t hurt’em with an ugly business headshots when you’re really quite beautiful. No more dark images where we can barely make out your face. No more shots with your ex or current love ripped out the other side or folded over — you know what I’m talking about. No more strange facial expressions — […] Read More

Yummy Event Marketing at Taste of Atlanta, Best Restaurant Opp, Ever

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From Harry the Hawk working it out on the dance floor before a wine tasting. To the word-covered, white sofas on the lawn reminding you of delicious dishes like Tabbouleh, Falafels and Ratatouille. The diverse sea of people that show up each year for Taste of Atlanta always have plenty to see, do and eat. […] Read More

Effective Marketing Boils Down To 3 Core Values

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After getting clear about you want to say, being consistent, relevant and everywhere are the natural next steps to effective marketing. If a marketing strategy that you’ve planned doesn’t line up with these three, then tweak it or drop it, but don’t just let it ride. Since your brand is shaped by your collective message, […] Read More

MARKETING BASICS: Baby Step Branding

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Marketing doesn’t always require a big budget. In fact, some of your most important decisions can cost a lot less than you might think. The key to effective, long-term, small-business branding (and that includes the writer and the artist) is baby steps. As Jules Bass writes and Kris Kringle states in the classic Christmas song […] Read More