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Marketing 101

Developing Your Marketing Mind-3 Decisions For Creative People in Business

Developing Your Marketing Mind-3 Decisions For Creative People in Business thumbnail

As a creative person in business it’s easy to loose yourself in the work —especially if you enjoy doing it. For me that’s writing. I can slip into a sense of timelessness while working on something that I’m passionate about. But what about the rest of it: the money management, the team management, and particularly […] Read More

Hobbies Don’t Need Marketing, Brands Do

Hobbies Don’t Need Marketing, Brands Do thumbnail

Company wide marketing doesn’t work if the internal communication doesn’t match what you tell the public. You can market an excellent message, but if the customer service and the product doesn’t live up to that message, then you have a problem. Effective and sustainable marketing flows from the inside out. Likewise, the conversation between you […] Read More

Marketing Innovation — Not Always Sexy, But Effective

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In business innovation is the word. It’s said so much that if it was a song, then the radio has given it too much airplay. Isn’t it time for something new? Well, maybe not. My issue is not with the concept of innovation, it’s with hearing the word more than seeing the results. Right now, […] Read More

GET CLEAR: Who Are You Serving? — Yourself or Your Clients

GET CLEAR: Who Are You Serving? — Yourself or Your Clients thumbnail

It’s funny how we change the rules depending on which side of the counter we’re on. If we’re the shopper, then we want to hear a clear, succinct and engaging message from the sales team and the marketing materials. We like it short and sweet like “1000 songs in your pocket” from the early ipod […] Read More

It’s Not Sexy, It Just Works — Get To Your Core Marketing Message

It’s Not Sexy, It Just Works — Get To Your Core Marketing Message thumbnail

Success is different for everybody. Maybe you want to sell 1 million units of whatever you have or you want to win a specific award or get recognition in your industry or effectively balance your business and your family. You define your own success. To DeVon Franklin, Hollywood studio executive and author of Produced by […] Read More