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Message Design

Message Design Amazon Style: Is Selling EVERYTHING Smart?

Message Design Amazon Style: Is Selling EVERYTHING Smart? thumbnail

Amazon.com’s original tagline was “Earth’s biggest bookstore.” That message was designed to let you know what you could get. Even though this brand as Interbrand puts it, my first thought is still books. If I want to know about a book, I search Amazon first. Save it until I have at least a $25 order […] Read More

BMW’s Simple Message Design Strategy — Branding 101

BMW’s Simple Message Design Strategy — Branding 101 thumbnail

BMW is the #12 Global Brand for 2012. According to Interbrand one factor to their success is “BMW’s handling characteristics.” Said another way, that car is a fun and sassy ride. From the way it takes a curve to how it handles an accident, it’s a little machine built for the road. To take the […] Read More

Google Knows Message Design. Do You? — 2 Simple Lessons

Google Knows Message Design. Do You? — 2 Simple Lessons thumbnail

No matter how big you get or how much attention you garner, if you forget who you are and what you really do for people, then you’ll lose yourself and the power behind your brand. It’s true for artist. It’s also true for every business regardless of size. I remember how popular Michael Jordon was […] Read More