GRITTY KIT: Why GRIT Is Your Real Marketing And Communication Strategy
My guess is….you work hard for what you have. And you’ve probably discovered that the things that come easy tend to leave your life just as quickly as they came.
The stuff that lasts — true relationships, successful businesses, integrity reputation, for example — often requires some real effort on your part; some grit.
Here’s the thing, there’s little cute about that word. Let’s face this together:
Most of the time true grit is NOT sexy. But….It is beautiful.
Much like the sunset at the end of a looonnng day, the finish line at the end of a serious race or a second chance after a series of painful and stupid mistakes (I think we’ve all been there) — true grit is hope and passion. It’s the idea that if you work hard enough and long enough in the right direction, you’ll end up with a win of some kind, a breakthrough.
Getting gritty is tenacity. It’s the guts to see a thing through.
It takes grit to grow a family. It takes grit to build a business. And it takes grit to market your brand with a message that means something to you and your audience. Which brings us to the Gritty Kit.
Here’s what you’ll find inside:
- The 3 tools behind every gritty message.
- The core quality that sparks all effective communication and how to start using it more effectively.
- The things that may be getting in the way of your message. Whether you’re marketing a product with public speaking, relationship marketing, or content marketing, to name a few. These ABCs are communication game changers.
If you’d like to dig into this mini-message design course, then enter your name plus email address and click submit.
But if you need to know a little more, then keep reading.
Below are the descriptions of each item inside the tool kit and approximately how long it takes to consume each.
1) What Makes A Gritty Writer?
— pdf download
Gritty writing is about being effective and connecting with your people. It’s about doing the work it takes to get the words, delivery, and everything else involved in message design, right.
That process begins with three basic tools. Understanding and respecting them will change your impact.
Whether public speaking, content marketing or holding a staff meeting, these same tools are always in play. Learn what they are and how to start using them inside the Gritty Kit (5 minute lesson).
2) The ONE Quality Required For Effective Communication
— 2 week article series
All effective communication is driven by one fundamental decision. But once you make that choice you have to continuously apply it to every aspect of your message design process. Without this ongoing decision it’s easy to get lost in the middle of your speech or even forget the reasons you started that savvy marketing strategy in the first place.
Inside the Gritty Kit you’ll learn how to make the most of this ONE quality. This five article series is delivered to your email inbox over the course of two weeks and comes with Next Steps to help you take action (5 minute lessons).
3) BONUS: 5 Things Impacting Your Message (A Public Speaking Tool)
— mini-poster download
Public speaking ranks as one of the top fears for many. For others, it comes easy, almost naturally. Regardless of the category you’re in there are five things that will always matter to your message — dishonor one of these and it impacts your ability to connect.
This mini-poster offers you the ABCs behind effective public speaking. These are the same core things you’ll use in small group communication, one-on-one communication as well as video marketing and live presentations (5 minute lesson).
If you’d like to dig into this mini-message design course, then sign up and get started with the Gritty Kit, begining with your copy of
- “What Makes a Gritty Writer”; a few days later
- “The ONE Quality” article series will drop into your email inbox and continue every 2-3 days for the next two weeks; on the last day you’ll receive
- “5 Things Impacting Your Message,” the bonus mini-poster filled with tips to help improve your message design as it relates to public speaking.
It’s easy to get started. But it’s work to create impact.
Whether marketing your brand with public speaking, video marketing, content marketing, face-to-face networking, relationship marketing, or however you call it, it’s all communication. And there are core rules behind every effective message.
Well, that’s enough from me for now. If you’re interested, then feel free to sign up and I’ll see you inside.
— MsJ —
P.S. There is one more, very important thing. I will never sell or otherwise share your email address. The last thing you (or I) need is a bunch of random people writing you without permission. That’s spam. I don’t like it, so…I don’t serve it. Ok. Bye.