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THE GRITTY KIT — Why GRIT Is Your Real Marketing and Communication Strategy

The stuff that lasts — true relationships, successful businesses, integrity reputation, for example — requires real effort on your part. GRIT.

And there’s nothing cute about that word. Let’s face this together:

True grit might NOT be sexy, but it certainly is beautiful.

Much like the sunset at the end of a looonnng day, the finish line at the end of a serious race or a second chance after a series of painful and stupid mistakes  — true grit is hope, passion and the guts to go after something that really matters. It’s the idea that if you work hard enough and long enough in the right direction, you’ll end up with a breakthrough.

It’s true, grit is the guts to see a dream through.

It takes grit to grow a family. It takes grit to build a business. And it takes grit to market your brand with a message that means something to you and your audience.

“I need some of that grit.”

If that’s true for you, then grab your copy of the Gritty Kit and learn how to improve the marketing message that drives your personal brand. The Kit is a tool-box filled with tips and techniques to help you lay a foundation for a communication strategy that reaches your audience.

Here’s what you’ll find inside:

  • The 3 tools behind every gritty message.
  • The core quality that sparks all successful communication and how to start using it more effectively.
  • The 5 things that may be getting in the way of your message.

If you’d like to dig into this mini-message design course, then enter your name, email address, and click submit.

Get TIPS to design a message you believe in
First name*
Your email address will not be shared or sold.

Need To Know More?

Keep reading.

The Gritty Kit is a mini, message design course that I’m offering as a gift.  It’s delivered in 7-parts including one pdf download, five training emails and one bonus mini-poster. At the end of 14 days you’ll have the foundation for what it takes to be effective with all forms of communication.

Below are descriptions of each tool inside the Gritty Kit.

1) What Makes A Gritty Writer?

— pdf download

Gritty writing is about being effective and connecting with your people. It’s about doing the work to get the language and delivery right.

That process begins with three basic tools. Understanding and respecting them will change your impact.

Whether public speaking, content marketing or holding a staff meeting, these same tools are always in play. Learn what they are and how to start using them inside the Gritty Kit (5 minutes or less to read).

2) The ONE Quality Required For Effective Communication

— 2 week article series

All effective communication is driven by one fundamental decision. Once you make that choice you have to continuously apply it to every aspect of your message design process. Without this ongoing decision it’s easy to get lost in the middle of your speech or even forget the reasons you started that savvy marketing strategy in the first place.

Inside the Gritty Kit you’ll learn how to make the most of this ONE quality. This five article series is delivered to your email inbox over the course of two weeks and comes with Next Steps to help you take action immediately (3 minutes or less to read each installment).

3) BONUS: 5 Things Impacting Your Message (Public Speaking Tool)

— mini-poster download

Public speaking ranks as one of the top fears for many. For others, it comes easy, almost naturally. Regardless, there are five things that will always matter to your message — dishonor one of these and it impacts your ability to connect.

This mini-poster shares the ABCs behind effective public speaking. These are the same core things you’ll use in small group communication, one-on-one communication as well as video marketing and live presentations (2 minutes to read).

Final Details

If you’d like to dig into this mini-message design course, sign up and get started with the Gritty Kit, begining with your copy of

  • “What Makes a Gritty Writer.” A few days later
  • “The ONE Quality” article series will drop into your email inbox and continue every 2-3 days for the next two weeks. On the last day you’ll receive
  • “5 Things Impacting Your Message,” the bonus mini-poster filled with tips to help improve your message design as it relates to all forms of public speaking.

It’s easy to get started. But it’s work to create impact.

Each installment is quick to digest. But there’s a little bit of homework. After all, the goal is to improve your communication, not just talk about it.

Whether marketing your brand with public speaking, video marketing, content marketing, face-to-face networking, relationship marketing, or however you call it, it’s all communication. And there are core rules behind every effective message.

Well, that’s enough from me for now. If you’re interested, then sign up and I’ll see you inside. — MsJ —

Get TIPS to design a message you believe in
First name*
Your email address will not be shared or sold.

P.S. There is one more, very important thing. I will never sell or otherwise share your email address. The last thing you (or I) need is a bunch of random people writing you without permission. That’s spam. I don’t like it, so…I don’t serve it. Ok. Bye.