Even though Coca Cola has billions to brand their beverage, micro-business owners can learn one CORE and affordable lesson in marketing and message design from the 2012 #1 global brand. What’s In A Name? According to Interbrand, Coca Cola, a 126 year old company, has “a name that is more universally recognized than any other [...]
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—get to the core of your message
—so you can connect with others.Gritty Writer provides a simple way to view COMMUNICATION, especially marketing. It includes the Gritty Kit (3 communication tools) as well as the Gritty Feed (ongoing marketing articles and videos). See you inside. — MsJ
Gritty Feed Latest
- The Artist and The Message — 6 Steps To A Better Tagline
Jamillah Warner
The artist is a creative specialists. Whether he is one who paints pictures, writes books, designs p… Read More
- Effective Marketing Boils Down To 3 Core Values
After getting clear about you want to say, being consistent, relevant and everywhere are the natural… Read More
- Message Design Amazon Style: Is Selling EVERYTHING Smart?
Selling everything doesn’t make you memorable. Effective message design is about discovering and pro… Read More
- 5 Critical Marketing Decisions for Promoting a Message That Sticks
Failing to make a decision about your marketing counts as a decision. It’s passive, but it’s still a… Read More
- Developing Your Marketing Mind-3 Decisions For Creative People in Business
As a creative person in business it’s easy to loose yourself in the work —especially if you enjoy do… Read More
- Yummy Event Marketing at Taste of Atlanta, Best Restaurant Opp, Ever
From Harry the Hawk working it out on the dance floor before a wine tasting. To the word-covered, wh… Read More
- What Are You Saying? And What Kind Of Problem Is It Causing You?
Communication either builds or destroys teams. It’s also communication that connects or rejects your… Read More
- Hobbies Don’t Need Marketing, Brands Do
Company wide marketing doesn’t work if the internal communication doesn’t match what you tell the pu… Read More
- It’s Not Sexy, It Just Works — Get To Your Core Marketing Message
Success is different for everybody. Maybe you want to sell 1 million units of whatever you have or y… Read More
- Marketing APPLE -- 3 Message Design Decisions Every Brand Has To Make
Size is no excuse. You’re small, but you’re still a brand that stands for and solves a specific prob… Read More
- GET CLEAR: Who Are You Serving? — Yourself or Your Clients
It’s funny how we change the rules depending on which side of the counter we’re on. If we’re the sho… Read More
- SEO 101: Website Marketing — Simple SEO Therapy for Writers and SMB
Therapy comes in many forms. I know a radio personality who refers to her time off as 'mental health… Read More
- SEO 101: Is Your Website Marketing Working For Or Against You?
The truth is everything I know about website marketing is through trial and error and the kind of ti… Read More
- Brand Name: Is Your First Message Design Decision Fabulous or Forgettable?
You got to get your name right. It’s your first message design assignment and can cost you business… Read More
- Leaders Are Like Movie Directors
There’s always a story to be told — in business and life. And that core story should drive your mar… Read More
- Marketing Your Book — Why Sweet And Sticky Is Good For Writers
Marketing Your Book Is A Science And An Art. Like a masterpiece your marketing message and image sh… Read More
- 5 Steps to Marketing Your Business With Better DIY Business Headshots
Please don’t hurt’em with an ugly business headshots when you’re really quite beautiful. No more dar… Read More
- BMW’s Simple Message Design Strategy — Branding 101
This car company has a large team and amazing technology under the hood. But it’s the message design… Read More
- Message Design That Goes Viral — Grind It Out Like Starbucks
There’s one step in your marketing that has little to do with words, but it just may be the key to y… Read More
- Simple Message Design Lessons from 6 Top Global Brands. SAY it RIGHT!
You can do a lot of things right — the right team, the right product, even the right timing. But if… Read More
- MARKETING BASICS: Baby Step Branding
Marketing doesn’t always require a big budget. In fact, some of your most important decisions can co… Read More
- Google Knows Message Design. Do You? — 2 Simple Lessons
Your brand is about one core thing. The moment you forget, you lose. Message design is challenging,… Read More
- Marketing Innovation — Not Always Sexy, But Effective
In business innovation is the word. It’s said so much that if it was a song, then the radio has give… Read More
- The Problem With Your Small Business Brand? Message Design Gone Wrong
When it comes to establishing a small business brand, it’s less about your marketing budget and more… Read More
- What Coca Cola Knows About Message Design, Branding and Name Recognition
Even though Coca Cola has billions to brand their beverage, micro-business owners can learn one CORE… Read More
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- True Grit
“In a culture that values quick results, grit can be an under appreciated secret weapon.”
— “True Grit” by Chip and Dan Health for Fast Company Magazine
- Grit Is
“Grit is the determination to move forward…no matter what — it’s the ability to keep going.”
— Jamillah Warner, CEO of Nobuko Solutions, LLC
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“One of the the most effective strategies for success”…is to “have grit — persistence over the long haul”
– Heidi Grant Halvorson, PhD, Author of “Nine Things Successful People Do Differently”
- The WRITING
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“When you spend 90% of your time researching the customer, the remaining 10% (the WRITING) almost falls in your lap.”
Demian Farnworth, Chief Copywriter for Copyblogger Media
